Direct hotel channels lose corporate share to GDSs - HEDNA–NYU report shows GDS becoming the dominant corporate channel as business travelers move away from direct bookings.

Jan 28, 2026 • Hospitality

Hotel groups double down on loyalty to counter OTAs and AI agents - Direct relationships become a strategic defense as booking shifts toward AI-led discovery.

Jan 28, 2026 • Hospitality

CoStar holds 2026 U.S. hotel outlook largely unchanged - Moderate growth expected as economic conditions stabilize and demand shifts to higher-tier hotels.

Jan 28, 2026 • Hospitality

The $300 million question: Mews's bid for PMS dominance - The hotel PMS market has never had a leader. There are structural reasons why it probably never will.

Jan 28, 2026 • Hospitality

Hospitality Solutions rebrands as Aven Hospitality - Formerly known as Sabre Hospitality Solutions, the company positions itself for AI-driven hotel distribution and operations.

Jan 28, 2026 • Hospitality

How a Google display campaign drove real breakfast revenue for a luxury hotel - Targeted marketing as a lever for scaling ancillary revenue beyond room nights.

Jan 28, 2026 • Marketing