The second booking: Your regular came back through Booking.com. Your system thinks she's new. - Booking.com's most frequent customers book a high-50% share of its room nights, and each of their bookings reaches you under a new email address.

Nov 2, 2026 • Hospitality

Four in ten hotel rooms in Europe now carry a chain's name. The chains want the next ones without building them. - Chains held 41% of Europe's 6.5 million hotel rooms in August, up from 36% in 2020, according to CoStar, and the fastest way to the next point is an independent that keeps its name.

Nov 2, 2026 • Hospitality

Your hotel can be on Expedia by tomorrow. That matters most if you live on Booking.com. - With Autonomous Onboarding, a hotel joins Expedia from inside its channel manager. It accepts the agreement on screen, Expedia copies its rooms, rates and photos, and the listing goes live within 24 hours..

Nov 2, 2026 • Hospitality

Booking.com will tell Greek hotels how far below their rate it sells. On average. - The share of your bookings it discounted over the past 30 days, and the average cut below your rate. Greece's competition commission decides on December 28..

Nov 2, 2026 • Hospitality

Before you sign: What joining a soft brand costs in total - The 2026 documents list the application, inspection, technology and yearly fees. The renovation, usually the largest cost, is set by the chain's own inspection, and neither document puts a number on it..

Nov 2, 2026 • Hospitality