Placement, not commission - Google built a hotel checkout it takes no cut of — and that's exactly the point.

May 28, 2026 • Hospitality

Hotel brands are winning the economics of direct booking — even as OTAs keep the volume - A decade after “book direct” campaigns began, major hotel groups have improved margins, loyalty power, and customer ownership without significantly reducing OTA market share.

May 28, 2026 • Hospitality

Why World Cup hotel demand is falling short in the U.S. - Hotels expected a major international booking wave for the 2026 FIFA World Cup, but travel friction, political uncertainty, and operational missteps are weakening demand.

May 28, 2026 • Hospitality

Hotels just got a dashboard for agentic travel - Lighthouse acquires Hotelrank.ai, giving hotels their first real view into how AI platforms rank, route, and recommend their properties.

May 28, 2026 • Hospitality

The view from the front desk - The richest guest profile in the building no longer belongs to the building.

May 28, 2026 • Hospitality

Travel companies are losing visibility into the customer journey - AI-driven discovery is making it harder to understand where bookings, traffic, and traveler decisions originate.

May 28, 2026 • Hospitality