Your direct rate is no longer the best rate - In the back of an Uber, your guest books your hotel cheaper than your front desk can offer.
Hospitality.today™
Hospitality.today™
Must-reads for today's hotelier
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Today's Brief
The hotel discovery layer: AI search and the disappearing review - Reviews used to inform the choice. Now they inform the AI that informs the choice.
May 6, 2026 • Hospitality
Jet fuel shock puts global travel under pressure - Rising aviation fuel costs are exposing how dependent modern travel remain on oil.
May 6, 2026 • Travel
Italy’s travel market pushes deeper into digital growth - Online bookings are reshaping Italy’s tourism economy while hotels and luxury travel continue to drive revenue growth.
May 6, 2026 • Travel
Luxury hotels face a new sustainability baseline - Affluent travelers increasingly expect environmental responsibility to be embedded into the guest experience, not treated as a marketing add-on.
May 6, 2026 • Hospitality
The role of the hotel managing director is being redefined - Hospitality is moving away from layered management structures toward leaner organizations where senior leaders stay closely connected to operations, labor and financial performance.
May 6, 2026 • Hospitality
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