In China, the AI agent can already sell Marriott's afternoon tea - On Alibaba's Fliggy, Marriott has its own door for AI agents, and it sells more than rooms through it: a preview of how the big brands will meet the AI agents.

Oct 9, 2026 • Hospitality

Google stopped filling in hotel rates on September 30. Here is what your card looks like now. - We checked 17 independent hotels' Google Maps cards in five European cities. On six, the hotel's own price was gone, and resellers from Booking.com to Evendo filled the space under its name..

Oct 9, 2026 • Hospitality

McKinsey tells travel companies to compete for guests who have already booked - A confirmed booking used to mean the guest had decided; McKinsey now treats it as a pause that lasts until the free-cancellation deadline, and Marriott's chief information officer says the industry allowed that.

Oct 9, 2026 • Hospitality

A lawsuit says Expedia ranks you lower when you're cheaper elsewhere - The offer strength score, Automatic Rate Match and VIP Access in your Partner Central are now part of a court case, built mostly from Expedia's own advice to hotels.

Oct 9, 2026 • Hospitality