Google moves hotel bookings into the agentic commerce era - Google’s latest AI commerce push signals that hotel booking may soon happen directly inside conversational search and AI agents.

May 20, 2026 • Hospitality

Expedia wants to turn travel inspiration into bookings - Expanded partnerships with Meta, TikTok and Uber show how online travel agencies are trying to stay visible as AI, social discovery and agentic booking reshape how travelers plan trips..

May 20, 2026 • Hospitality

Uber questions whether AI is actually improving travel - Growing skepticism around AI in mobility signals a broader shift from hype to measurable traveler value.

May 20, 2026 • Hospitality

Expedia shifts from all-in-one AI chatbots to specialized travel agents - The company’s evolving AI strategy highlights a broader industry realization: travelers may prefer focused AI assistance over fully autonomous trip-planning experiences.

May 20, 2026 • Hospitality

Marriott's soft brands are a distribution strategy, not a brand strategy - How Autograph, Tribute, Design Hotels, and the rest of the portfolio quietly shift the economics of independent positioning — and what that means for distribution leverage..

May 20, 2026 • Hospitality

Hotels are no longer just competing with hotels - Alternative accommodation is reshaping pricing, guest expectations, and the future positioning of the global hotel industry.

May 20, 2026 • Hospitality