The room's the same. You wouldn't recognize who's buying it now. - You gave a wholesaler a net rate and an allotment to fill your soft weeks, and that part still works the way you think it does. Where the room goes next — and who walks away owning the guest — is a deal you never actually signed..

Jul 20, 2026 • Hospitality

Your wholesaler isn't worried about AI - RateHawk's Felix Shpilman isn't worried about AI: it takes the recommendation and leaves the booking to his pipe, so the agent is just the next buyer in his line.

Jul 20, 2026 • Hospitality

Travel's creator economy quietly became a room-distribution channel - Affiliate is now creators' top income source, because a commission link books rooms a brand can finally count — and on TikTok Go those rooms are yours.

Jul 20, 2026 • Hospitality

Hilton is pointing 250 million members at retention and calling it discovery - Chris Nassetta wants next-gen AI to mine Hilton's 250 million loyalty members for tailored offers. That sharpens how Hilton talks to the guests it already has — and does nothing to win the traveler asking an AI which hotel to book.

Jul 20, 2026 • Hospitality

A room full of hotel CIOs just described your biggest advantage - At a closed-door session, the tech chiefs of Radisson, Wyndham and Choice spelled out what keeps a big brand slow — split budgets, the franchisee vote, tangled data ownership. An independent owner has none of it..

Jul 20, 2026 • Hospitality