AI identified as distribution risk for hotel brands - Major hotel brands warn artificial intelligence could reshape booking channels and increase sales costs.

Feb 12, 2026 • Hospitality

Marriott brings hotel bookings directly into Google AI Mode - Integration aims to enable in-AI reservations without redirects to external booking sites.

Feb 12, 2026 • Hospitality

Kayak leadership shift signals Booking Holdings’ deeper AI push - What a strategic AI pivot at a major travel platform could mean for hotel distribution and visibility.

Feb 12, 2026 • Hospitality

Looking at China where AI hotel bookings could take us - China’s super-app ecosystems show how AI-driven discovery and booking could reshape hotel distribution globally.

Feb 12, 2026 • Hospitality

Hilton outlook signals cautious recovery for hotel operators - Soft midscale demand persists, but events, brand innovation and ai may shape the next growth phase.

Feb 12, 2026 • Hospitality

Hotel investment outlook improves for 2026 - Stronger capital markets and sustained travel demand could shape hotel growth and competitive positioning.

Feb 12, 2026 • Hospitality