Airbnb expands hotel strategy to challenge Booking.com - Growing hotel ambitions signal stronger competition and new visibility opportunities for hoteliers.

Feb 18, 2026 • Hospitality

Booking.com bets on connected trip to counter AI disruption - Ambitious platform vision faces significant execution gaps and uncertain competitive prospects.

Feb 18, 2026 • Hospitality

AI visibility gaps could accelerate OTA dependence - Inconsistent hotel data may push AI-driven bookings toward intermediaries instead of direct channels.

Feb 18, 2026 • Hospitality

IHG builds AI-ready hotel content platform - Major hotel groups accelerate AI integration to improve search visibility, personalization and booking performance.

Feb 18, 2026 • Hospitality

The death of lazy hotel distribution - Tomorrow's travel front door doesn't care what you pay. It cares what you are.

Feb 18, 2026 • Hospitality

Destination marketing in 2026: What hoteliers need to know - AI visibility, measurable ROI, and always-on marketing are reshaping how destinations attract guests.

Feb 18, 2026 • Marketing