OTA growth stays strong as hotel revenues rise - Revenue growth offsets occupancy softness as AI looms over distribution.
Hospitality.today™
Hospitality.today™
Must-reads for today's hotelier
A daily mix of hand-curated news and insights that shape the hospitality industry - delivered directly to your inbox.
Today's Brief
Hotel reward programs are losing their grip on guest loyalty - Hotels may need stronger value, pricing and experience strategies beyond traditional rewards.
Feb 11, 2026 • Hospitality
Live tourism becomes a structural growth driver for hotels - Major global events increasingly support steady travel demand rather than one-off spikes.
Feb 11, 2026 • Hospitality
Biometric border checks raise summer travel disruption fears - New EU entry-exit controls could challenge travel flows and airport operations during peak season.
Feb 11, 2026 • Travel
Agentic AI moves from pilots to scale in hospitality - Hotels face growing pressure to operationalize autonomous AI across distribution, marketing and guest experience.
Feb 11, 2026 • Hospitality
Distribution transparency and cybersecurity in hospitality - Why hotels must actively manage digital distribution to protect revenue and guest trust.
Feb 11, 2026 • Hospitality
JOIN 34,000+ HOTELIERS
Get our Daily Brief in your inbox
By submitting this form, you agree to receive email communication from Hospitality.today and its partners.