Direct booking in 2026: Personalization, AI visibility and experience - Hotels combining tailored engagement, AI discoverability and distinctive value are best positioned to strengthen direct channels.

Feb 17, 2026 • Hospitality

Booking.com delists German Hilton hotels over Iranian political sanctions - Ownership scrutiny and geopolitical risk increasingly influence hotel distribution decisions.

Feb 17, 2026 • Hospitality

Luxury hospitality moves toward quiet, understated experiences - Affluent travelers increasingly favor authenticity, discretion and local immersion over traditional opulence.

Feb 17, 2026 • Hospitality

Affluent travelers grow cautious about spending - Financial anxiety among high-value guests reshapes hotel demand and pricing strategies.

Feb 17, 2026 • Hospitality

Cloudbeds’ growth signals shifting priorities in hotel technology - All-in-one platforms and fintech services reshape how hotels manage operations and distribution.

Feb 17, 2026 • Hospitality

TikTok publishes new guide for effective promotions - Short-form video strategy becomes a key marketing opportunity for hotel visibility and guest acquisition.

Feb 17, 2026 • Marketing