Hotels losing pricing control: You publish the rate. AI quotes Booking.com. - Ask ChatGPT what your hotel costs and it reads Booking.com and Expedia to find out. Google fills the price box under your hotel's name the same way, unless you send your own..

Sep 30, 2026 • Hospitality

Booking.com now gets paid by both sides - Lola, Booking Holdings' new AI assistant, books hotels, tables and tickets in one chat and charges members up to $25 a month for rates up to 15% below the public price.

Sep 30, 2026 • Hospitality

Travel advisors' hotel sales are up 24.5% this year. The fastest growth is at $1,500 a night. - Virtuoso's travel advisors sold 24.5% more hotel this year, and bookings above $1,500 a night grew more than twice as fast as cheaper rooms. Where your rate sits decides how much of that reaches you..

Sep 30, 2026 • Hospitality

Travel agents want the same rate everywhere. They book the offer nobody else has. - In a survey of 756 travel agents, 94% call GDS rate parity highly important. Their strongest reason to book an advertised hotel is a GDS-only offer. Two rates give them both..

Sep 30, 2026 • Hospitality

Booking.com stopped watching your website in Europe. It still decides when to sell below your rate. - In Europe, a cheaper rate on your own website no longer gets your room discounted on Booking.com, and the "non-competitive" warning in your extranet is gone.

Sep 30, 2026 • Hospitality