The corporate RFP season is here. The rate it sets no longer lasts the year. - Continuous benchmarking is replacing the annual lock: a won rate now stays under review all year instead of holding until the next cycle..

Jun 1, 2026 • Hospitality

Business travel growth remains elusive - Corporate demand stays resilient, but rising costs and uncertainty are reshaping hotel opportunities.

Jun 1, 2026 • Travel

Amadeus launches AI-powered advertising platform for travel brands - The company aims to help hotels identify traveler demand earlier and optimize marketing spend across fragmented digital channels.

Jun 1, 2026 • Hospitality

Are hotels paying for demand they would have captured anyway? - New travel marketing data suggests that better timing and smarter attribution may matter more than bigger advertising budgets.

Jun 1, 2026 • Hospitality

Travel discovery is shifting beyond search engines - Creator-led platforms are influencing travel decisions earlier, forcing hotels to rethink how they attract future guests.

Jun 1, 2026 • Hospitality

The rise of the perpetual traveler - More frequent, shorter trips are creating new opportunities for hotels to capture demand year-round.

Jun 1, 2026 • Hospitality