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Must-reads for today's hotelier

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Today's Brief

Hotel distribution in 2026: Google still sends the guest - AI hasn't moved your bookings yet. Google has changed whose price sits next to your hotel's name..

Oct 19, 2026 • Hospitality

Expedia's rule for AI apps that show your hotel - AI apps can use your Expedia listing and photos. But the guest has to book with Expedia, not with you..

Oct 19, 2026 • Hospitality

Travel advisors keep a list of hotels that didn't pay them - Owe an advisor commission 45 days after checkout, and their association writes to you. Thirty days later, the hotel's name goes on a list its members can see. Once a quarter, anyone can..

Oct 19, 2026 • Hospitality

Hotels are next in line for Google's AI ad engine - Google moved Search campaigns into AI Max in September without an opt-in. Hotel Ads already sits in the same format, where Google's AI decides when your hotel pays for a click..

Oct 19, 2026 • Marketing

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