A new frontier for travel scammers: AI-generated guidebooks

Shoddy guidebooks,compiled with the help of generative artificial intelligence, have proliferated in recent months on Amazon

Aug 8, 2023

The books are the result of a swirling mix of modern tools: A.I. apps that can produce text and fake portraits; websites with a seemingly endless array of stock photos and graphics; self-publishing platforms - like Amazon’s Kindle Direct Publishing - with few guardrails against the use of A.I.; and the ability to solicit, purchase and post phony online reviews.

Key takeaways

  • The use of these tools in tandem has allowed the books to rise near the top of Amazon search results and sometimes garner Amazon endorsements such as “#1 Travel Guide on Alaska;”
  • A recent Amazon search for the phrase “Paris Travel Guide 2023,” for example, yielded dozens of guides with that exact title;
  • Many of the books also include “editorial reviews” from heavy hitters like Afar magazine and Condé Nast Traveler - both publications denied reviewing the books.

Get the full story at The New York Times

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from Hospitality.today and its partners.