A third of travelers likely to use ChatGPT to plan a trip

The truth is that whether they know it or not, many AI-incurious travelers have been using artificial intelligence to plan their trips for years

May 11, 2023

Nearly a third of U.S. travelers (32%) are likely to use ChatGPT to plan a trip, according to the latest iteration of the Longwoods International tracking study.

Key takeaways

  • The survey also found that 45% of American travelers are unlikely to use the AI chatbot for trip-planning. And more than a quarter of respondents say they are not even aware of ChatGPT;
  • At Expedia, AI not only drives the site’s sorting and filtering options and chooses which images are shown but it also serves up the price predictions that enable comparison shopping;
  • A lot of questions in travel aren’t really search questions, they’re matching questions. And the answer depends on who you are and what your preferences are.

Get the full story at Forbes

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