ITB Berlin: AI is fundamentally changing the travel industry

According to Charuta Fadnis of Phocuswright, the use of AI by agents and personalized travel apps is an important future trend

Mar 6, 2024

At the ITB Berlin Convention Charuta Fadnis, senior vice president of Phocuswright, talked about the growing importance of generative AI, while also looking beyond this trend into the future.

Key takeaways

  • According to Fadnis, generative AI affected providers and customers alike;
  • Companies who include AI in the online presentation of their services have been able to significantly increase their turnover;
  • Charuta Fadnis also cast here eye into the future, where she envisaged virtual agents taking over bookings for travelers.

Get the full story at ITB Berlin

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