Amadeus backs Acai generative AI startup

Strategic investment in Acai Travel accelerates AI-powered automation and efficiency for OTAs, TMCs, and airlines

Jun 5, 2025

Amadeus, a global leader in travel technology, is making a strategic minority investment in Acai Travel, a New York-based Generative AI startup. This move reflects Amadeus' deepening commitment to innovation and the transformative potential of AI across the travel sector. Acai Travel’s AI-powered solutions are designed to streamline operations for OTAs, TMCs, airlines, and hotels - helping them reduce costs, speed up service, and empower a new generation of travel professionals.

Key takeaways

  • Strategic investment: Amadeus Ventures is investing in Acai Travel as part of its broader focus on innovation and Generative AI within the travel ecosystem.
  • Operational efficiency: Acai Travel’s AI-driven tools are already reducing average handling times by 50% for OTAs and TMCs, with plans to expand to airlines.
  • Next-gen workforce enablement: The company supports a younger, non-GDS-trained workforce by automating complex workflows and enabling “full-stack human agents” who use AI as collaborative partners.
  • Seamless integration: Acai’s infrastructure allows for natural, conversational interfaces and fast integration across travel systems - key to delivering seamless customer experiences.
  • Industry validation: 46% of travel industry leaders see Generative AI as a top priority, underscoring the significance of Amadeus’ investment.
  • Vision alignment: Both companies aim to enhance traveler experiences and cut operational costs, highlighting their shared vision for a smarter, AI-powered travel industry.
  • Undisclosed terms: Financial details of the investment were not revealed.

Get the full story Amadeus

Related must-reads

JOIN 34,000+ HOTELIERS

Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from Hospitality.today and its partners.