Amazon on AI ‘hyper-personalization’ in travel

There is significant value in the ability of advanced AI to enable travel companies to offer an unprecedented level of personalization

Jun 28, 2023

Amazon Web Services (AWS) presented at the HITEC travel tech conference, highlighting their collaboration with major hotel brands, online travel agencies, and other companies to implement advanced AI.

Key takeaways

  • AWS worked with Hyatt using previous technology to offer personalized recommendations to customers, resulting in a $40 million revenue increase in six months;
  • With detailed customer data, companies can present tailored images, text, and more, driving sales. The goal is to deliver data-driven suggestions that enhance customer trust, loyalty, and optimize their time and spending;
  • However, the current challenge lies in inconsistent and unreliable data, as many hospitality companies store fragmented information across different departments.

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