Are Tripadvisor and Trivago outliers?

Travel metasearch sites fell considerably short of pre-pandemic 2019 revenue levels in 2022

Feb 22, 2023

Trivago reached only 64 percent of 2019 revenue last year while Tripadvisor’s hotel metasearch feature climbed to just 85 percent of pre-pandemic revenue numbers in 2022. In the hotel sector, Marriott came up just short of the mark, having achieved 99 percent of 2019 revenue last year.

Further, Skift Research argued in December that metasearch sites such as Trivago and Tripadvisor have been losing market share to Google metasearch. "Metasearch sites have been losing consumer traffic share to Google metasearch," a Skift Research report said.

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