Asia Pacific overtakes Europe in recovery
The Asia Pacific region, aided by the reopening of China and the Lunar New Year is on the path to rapid recovery
Global travel recovery doesn’t seem too far. The Skift Travel Health Index witnessed a month-on-month uptick of 4 percentage points in February 2023 and now stands at 93. The company anticipates this year to bring recovery and growth to the travel industry.
Key takeaways
- The latest February data shows that all sectors except aviation have achieved full recovery. The aviation sector grew over January 2023 and is at the highest it has been since a year;
- The Asia Pacific region which had been the “black sheep” for a long time displayed speedy recovery. As of February 2023, travel performance in the Asia Pacific region overtook Europe;
- Hotels have adopted strong pricing strategy to drive recovery. The re-opening of China also boosted sales volumes for Southeast Asian countries.
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