Bleisure boom transforms corporate travel

How flexible workstyles are turning business trips into longer, more meaningful stays

Bleisure travel — blending business and leisure — is surging as flexible workstyles encourage employees to extend trips, bring family, and explore destinations. Hotels and destinations that adapt with the right mix of productivity and leisure amenities are capturing longer stays and stronger guest loyalty.

Key takeaways

• Rapid market growth: The global bleisure travel market is projected to grow 500% by 2033, reflecting shifting traveler priorities.
• Employee demand: 84% of travelers want to add vacation time to corporate trips, and nearly half already did so in the past year.
• Hotel adaptations: Properties are introducing long-stay room types, ergonomic workspaces, and bundled leisure offers to attract bleisure guests.
• Work-life integration: Hybrid and remote policies make it easier for employees to extend trips, work from anywhere, and include family or personal time.
• Destination advantage: Cities like San Francisco highlight how business districts and cultural attractions in close proximity make bleisure extensions appealing.
• Revenue impact: For hotels, bleisure guests lengthen average stays and reduce acquisition costs by turning existing bookings into multi-night experiences.

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