Book your flight now or wait for lower prices?

Google Flights is releasing a new feature that will help travelers better determine the right time to book

Aug 29, 2023

Rolling out this week, the company is debuting new insights that will leverage historical trend data that lets consumers see when prices have typically been lowest to their chosen destination on their selected dates.

Key takeaways

  • Google explains, the new insights could tell users that the cheapest time to book their trip is currently two months prior to departure or that, typically, prices for their trip have generally declined closer to the date of departure;
  • With this new understanding of whether or not they’re getting the best deal, consumers may chose to either book immediately or wait for a better price;
  • The feature complements other insights Google Flights already offers, like the ability to see whether current prices for your search are low, typical or high, compared to past averages.

Get the full story at TechCrunch

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from and its partners.