’s family travel trends for summer 2024

The top motivation for nearly two-thirds of families to travel this year is to spend quality time together, closely followed by the desire to relax and explore new destinations

May 15, 2024 data shows that families are already searching for summer accommodation 8% more than last year, while global flight searches are up 21%. These figures highlight a significant appetite for summer travel as families look forward to the warmer months ahead.

Key takeaways

  • Budget friendly destinations soar this summer with 50% of families globally indicating good value for money as the top destination motivator;
  • Albania tops the global list of trending destinations where families are searching for places to stay this summer;
  • Kids living in Europe are expected be the most well-traveled this summer, followed by kids living in Asia and North America.

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