's travel predictions 2024

The OTAs travel predictions highlight that travel isn’t just an escape, but a catalyst for experiencing our best lives

Dec 11, 2023

Examine's seven key travel forecasts for 2024, derived from a worldwide survey encompassing 27,000 participants across 33 nations. Gain insights into local markets such as the UK, Italy, Germany, Spain, the USA, and Latin America.

Key takeaways

  • Travellers will balance budget constraints and luxury cravings. 47% may take children out of school for off-peak travel, and 46% plan to reduce tips. 50% plan to pay for holidays on credit cards to help spread out the cost;
  • Over half (53%) of travelers are seeking accommodation that blends comfort with innovative sustainability features. They crave the serenity of nature indoors, with 65% desiring green spaces and plants in their stays;
  • Half are planning their trips around specific restaurants or dishes, with 61% prioritizing learning about the origins of a destination's iconic dish.

Get the full story at

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from and its partners.