Booking.com's travel predictions 2024

The OTAs travel predictions highlight that travel isn’t just an escape, but a catalyst for experiencing our best lives

Dec 11, 2023

Examine Booking.com's seven key travel forecasts for 2024, derived from a worldwide survey encompassing 27,000 participants across 33 nations. Gain insights into local markets such as the UK, Italy, Germany, Spain, the USA, and Latin America.

Key takeaways

  • Travellers will balance budget constraints and luxury cravings. 47% may take children out of school for off-peak travel, and 46% plan to reduce tips. 50% plan to pay for holidays on credit cards to help spread out the cost;
  • Over half (53%) of travelers are seeking accommodation that blends comfort with innovative sustainability features. They crave the serenity of nature indoors, with 65% desiring green spaces and plants in their stays;
  • Half are planning their trips around specific restaurants or dishes, with 61% prioritizing learning about the origins of a destination's iconic dish.

Get the full story at Booking.com

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