How Britain has become the top destination for US bleisure invasion

American visitors to the UK have risen sharply in number – and it may be because they are choosing to mix business with leisure

May 1, 2023

It’s the travel trend that never quite took off. Travel marketers have tried to sell the concept of mixing holidays with work for a long time. But now blended travel – or bleisure, as it was known in the 00s heyday of portmanteau neologisms – seems to be having a moment.

Key takeaways

  • US companies are now allowing and even encouraging staff to extend work trips into the weekend and book excursions between meetings;
  • It’s one of several factors drawing many more North American tourists to the UK and Europe than before the pandemic, as flight bookings from the US to the UK for April to June are 30% higher than in 2019;
  • London was the top European destination for north American travelers making bookings at the end of last year, according to Expedia.

Get the full story at The Guardian

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