Business travel leads the way in recovery in China

McKinsey foresees the Chinese business travel market to normalize with a structural decline on par with the rest of the world

Mar 16, 2023

Other than VFR (visiting friends and relatives) and student travel, whose comeback was immediate, it is business travel that is leading the recovery in China, said Steve Saxon, who leads McKinsey’s Travel, Logistics & Infrastructure Practice in China, and its travel work across Asia.

Key takeaways

  • Every single company has not seen its overseas offices for three years or its China operations;
  • Trend for longer stays among Chinese manufacturers traveling to Europe and staying a month, as visas are not that easy to come by;
  • The global structural decline of 20% in business travel will eventually also apply to China, where people are more accepting of remote meetings.

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