ChatGPT has a long way to go until it can plan a seamless trip
Yet, some in the industry worry that as systems like ChatGPT improve, they might put travel advisers out of business
Expedia, one of the world’s largest online travel companies, has been using A.I. for years to personalize recommendations and program its online virtual adviser, but ChatGPT is a “significant new step,” said Peter Kern, Expedia’s chief executive.
His company is looking at the new technology as a possible way to give customers a more conversational way to interact with Expedia, Mr. Kern said, for example, by speaking or typing questions instead of pointing and clicking.
Expedia could also work with ChatGPT to personalize recommendations better by combining its data with the two types of data his company tracks: customers’ purchase history and the most current pricing and availability of airline tickets, hotel rooms and rental cars.
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