ChatGPT is taking travel and the world by storm

With travel highly digitalized where 66% of all bookings are conducted online in 2023, disruption from generative AI is already rife

Travelers using artificial intelligence (AI) tools such as ChatGPT to plan their travel itineraries is set to boom, according to market research company Euromonitor International. A resounding 97.8% of travel executives in the Euromonitor International’s Voice of the Industry: Travel Survey stated that AI would have an impact over the next five years.  

Key takeaways

• The path of AI adoption will not run entirely smoothly as there are major concerns over consumer privacy with countries like Italy temporarily banning ChatGPT;
• The risks of amplifying misinformation, bias and inequality are all too real. Safety and security of consumers must be of paramount importance;
• Travel brands will take the rough with the smooth to navigate this new phase of digital transformation with a test and learn approach.

Get the full story at Euromonitor