ChatGPT plugin's impact on booking travel

Fresh data provided by partner plugins will enable ChatGBT to provide more accurate and enriched answers

May 23, 2023

OpenAI has introduced ChatGPT plugins, an initiative aimed at addressing the limitation of real-time data in large language models (LLMs) used in AI chatbots. By partnering with companies in the plugin program, OpenAI will gain access to their up-to-date, proprietary data.

Key takeaways

  • OpenAI released 70 plugins in beta mode May 12, including Expedia, Kayak and Booking Holdings’ restaurant booking platform OpenTable;
  • Travel search in a chatbot environment could transform the endless list of search results into a few digestible answer nuggets that could be refined over conversational exchanges;
  • Considering how messaging has become one of the most prominent use cases of our digital lives, customers could be willing to engage into a conversational dynamic to select their travel options as long as a bot can provide fast and relevant answers.

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