China gears up for long Golden Week travel boom

After a strong summer, China’s travel market is about to get another boost as the Golden Week holiday arrives

Sep 25, 2023

More than 21 million people are expected to take flights in the space of eight days – the equivalent of almost everyone in Australia getting on a plane in a little over a week.

Key takeaways

  • The Sept. 29 - Oct. 6 holiday encompasses both the Mid-Autumn festival and the National Day break, which does not always happen as the date of the former depends on the lunar calendar;
  • The eight-day holiday also allows for longer travel, with 37% of travelers plan to stay in their destinations for six to eight nights, a 3% increase from 2019, before the pandemic;
  • Outbound travel is also finally picking up, with Thailand, South Korea, Malaysia, Singapore, Australia and Britain among the most popular overseas destinations.

Get the full story at Bloomberg

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