China: Outbound travel boom on the horizon

Airlines and tour agencies launch new flights, trips and services to meet big demand

Apr 11, 2023

With the five-day May Day holiday - April 29 to May 3 - fast approaching, more and more Chinese consumers are expected to embark on outbound journeys, with Thailand, New Zealand and the Maldives remaining their most popular destinations even as the Middle East and Europe grow in popularity.

Key takeaways

  • Chinese tourists have shown an increasing willingness to explore unconventional destinations;
  • The Middle East is expected to emerge as a key tourism destination as more Chinese have shown a growing interest in traveling to the region;
  • Meanwhile, more international airlines are ramping up their operations in China to meet growing demand.

Get the full story at China Daily

Related must-reads