China to become world's largest travel market in coming years

WTTC forecasts that China is set to become the world's biggest travel and tourism market in the next three to five years

Oct 3, 2023

"China has finally reopened, and we're seeing that complete rebound," Julia Simpson, president and CEO of the WTTC, said during the recently held Global Tourism Economy Forum (GTEF) in Macao, China.

On China's travel and tourism outlook, Simpson elaborated: "China is such an important market. It's worth 1.8 trillion U.S. dollars. It lost some of that value during the pandemic, but it has reopened again, and the Chinese are back out traveling. And also, people are beginning to visit China. The outlook is very good."

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