China's outbound tourism market bounces back

Tourists from Guangdong, Shanghai, Beijing, Jiangsu, Zhejiang and Fujian became the main force of outbound tourism

Aug 2, 2023

China's outbound tourism market has recovered with outbound destinations receiving 40.37 million trips from the Chinese mainland in the first half of this year, according to China Tourism Academy's official WeChat account.

Key takeaways

  • Short-distance outbound travel was the first to recover, with 93.9 percent of tourists concentrated in Asia;
  • Tourists preferred East Asia and Southeast Asia, of which East Asia received the largest number of tourists from the Chinese mainland, accounting for 83.92%;
  • In terms of popular overseas destinations, Thailand and Japan were in the first tier, receiving more than 10% of the outbound tourists, followed by Singapore and South Korea, which received 5% and 10%.

Get the full story at China Daily

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