China's outbound tourism set to exceed 2019 level survey predicts that the number of visa applications this year may surpass the level in 2019 summer

Jul 4, 2023

A survey targeting China's summer tourism industry revealed by online travel platform showed that cross-border tourism is highly popular during 2023 summer.

Key takeaways

  • The outbound flight capacity has reached more than 50% of the level before the COVID-19 pandemic, and the search volume for cross-border flight tickets has exceeded the volume in 2019, the survey shows;
  • Countries in Southeast Asia, Middle East, Africa and Europe are popular among Chinese tourists;
  • Schengen and US visa application sites in major cities like Beijing and Shanghai have already been fully booked until the end of 2023, and the high likelihood of being rejected is scaring away large numbers of people.

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