China's Spring Festival tourism boom set to boost global travel market
Bookings of Chinese tourists for outbound travel during the upcoming Spring Festival holidays (February 10-17) have boomed
Since mid-December 2023, searches for overseas hotels on Chinese online travel agency platform Qunar started to show a notable increase, with countries and regions including Thailand, Japan Singapore, Australia and Indonesia as well as the Hong Kong Special Administrative Region among the hot outbound travel destinations.
Key takeaways
- According to Qunar, searches for hotels in Turkey, the United Arab Emirates and Egypt so far in January are up 100 percent month-on-month;
- China is one of the most important tourist sources for multiple countries. The return of Chinese travelers is expected to give a boost to the growth of many countries;
- The outbound tourism boom during the Spring Festival holidays is expected to trigger a super consumption week around the world.
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