China’s travel-hungry citizens are emerging much changed

The Chinese tourists we will welcome this year and in the coming years are very different from those who came before

Mar 15, 2023

As China’s reopening gains momentum after three years of Covid-19 restrictions, the country’s travel-hungry citizens are emerging much changed, according to the Chinese Outbound Tourism Research Institute, an independent consulting company based in Germany.

Key takeaways

  • Years of pandemic-induced lockdowns sparked a shift away from major tourist attractions toward “more nature-orientated, more outdoor-orientated tourism;
  • Many Chinese holidaymakers are still exploring the treasure trove of travel opportunities in their own country;
  • It used to be that if you were an important person in China, you had to travel internationally. This has changed now.

Get the full story at CNBC

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