Chinese outbound travel on the rise

Chinese travelers are taking more trips abroad, which should boost demand across the Asia-Pacific region and beyond

The hotel industry is holding its breath to see where Chinese outbound travelers will go and when as the world’s second-largest population and largest traveling cohort fully emerges from the pandemic. Speakers at the World Travel Market held in London’s ExCeL convention center said Chinese guests’ preferences and requirements have already changed.

Key takeaways

• High-spending independent travelers are replacing large travel groups. Vacations highlighting cultural immersion, enriched experience, digital engagement and off-the-beaten-track destinations are replacing “if it is Tuesday, it must be Belgium”-type European itineraries;
• Self-driving vacations are gaining popularity, and travelers born post-1990 have become the dominant overseas travel segment;
• One thing that has remained important is the need for easy digital payment methods.

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