WTM: Chinese tourism has yet to recover from the pandemic

But growth will return and by 2033 Chinese outbound by value could be “double the size” of the United States, according to new research released by WTM

Nov 7, 2023

The WTM Global Travel Report, in association with Tourism Economics, anticipates that the growth in the value of outbound travel from China between 2024 and 2033 will be 131%, by far the largest increase for any major market.

Key takeaways

  • The number of Chinese households earning enough to be able to afford to travel will “roughly double” by 2033, with an additional 60m-plus households in the market;
  • Elsewhere, Indonesia and India will also see significantly more households able to afford to travel over the next decade;
  • APAC is a critical driver of the world’s inbound, outbound and domestic tourism sectors, and the growth profile for China and other countries in the region.

Get the full story at WTM

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