Chinese tourists are driving Asia-Pacific’s travel boom
Asia-Pacific’s travel sector is seeing strong growth, with demand for flights set to match pre-pandemic levels this year - thanks to Chinese tourists
The region’s travel demand in December 2023 improved to almost 83% of 2019 numbers compared with just 57% in January, according to the International Air Transport Association. These numbers are set to improve.
Key takeaways
- Demand is “just a little bit shy” of pre-pandemic levels, and that goal is expected to be hit this year, according to IATA;
- Experts believe Chinese tourists will fuel this demand, particularly as they visit Southeast-Asian destinations within the wider region;
- Outside of Asia Pacific, the U.S., U.K., South Korea, Japan and Australia were popular holiday spots for Chinese travelers.
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