Chinese tourists remain wary of traveling overseas

Fear for safety outside China and the region continues to drive uncertainty when booking trips, slowing a global travel recovery

Apr 27, 2023

On the eve of China’s May Labor Day holiday week, more than half of Chinese travelers say they haven’t set plans to go abroad this year, with 31% saying no to international travel altogether.

Key takeaways

  • The return of Chinese tourists abroad is considered essential to the rebound of global tourism - pre-pandemic, China was the world’s largest source of outbound tourists;
  • Fear about safety outside of China is now the top factor in considering a trip, overtaking financial concerns and having the free time to travel;
  • The results align with the slow rebound of international passenger volumes from China, at just 12.4% of 2019 levels in the first quarter of 2023;
  • A full recovery in air travel out of China is likely to take another year, the Association of Asia Pacific Airlines has projected.

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