Chinese tourists return with lighter wallets

Slightly more Chinese people are traveling during Labour Day festivities than pre-Covid, but spending is lower as many find cheaper ways to have fun

May 4, 2023

The return of Chinese holiday-goers should be a huge relief at home and abroad. Any optimism, however, looks premature, as overseas travel is still suffering.

Key takeaways

  • Domestic tourism revenue is forecast to be just 83% of 2019 levels, suggesting consumers are opting for lower-cost trips;
  • The number of people heading from mainland China to traditionally popular Asian hotspots such as Thailand, Japan and South Korea, is low;
  • Scheduled international departures from China last month were just over a third of April 2019 flights.

Get the full story at Reuters

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from and its partners.