Chinese travelers looking for experience

The industry must meet the demand for experiences and services tailored to Chinese tourists if it wants to reap the benefits of the largest traveler market

Mar 8, 2023

Tourism companies around the world are planning for the return of Chinese tourists by offering packages and services tailored to unique experiences, capitalizing on a trend that began before China locked down in 2020.

Key takeaways

  • As Chinese travelers become more experienced and knowledgeable about different types of destinations, they tend to go from more superficial type of travel experiences to places and experiences that can be transformative;
  • Experiences that were once exclusive to the wealthy are now sought by middle-class travelers as the Chinese outbound tourism market has become more activity-oriented;
  • Dragon Trail International is seeing more spending on experiences, like upgrading hotels, eating fancier meals, riding a hot air balloon, and going on a safari.

Get the full story at Axios

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