Clouds still over European tourism recovery
European tourism remains concerned about inflation and geopolitics, despite surpassing pre-pandemic visitor levels in Q1
According to the European Travel Commission, the biggest challenges facing tourism professionals are accommodation costs (59%), business costs (52%) and staff shortages (52%).
Key takeaways
- However, international arrivals (up 7.2%) and overnight stays (up 6.5%) in the first quarter of the year have outperformed 2019 figures;
- This continues the upward trend seen in 2023, when arrivals were 1.2% below 2019 levels and overnights were just 0.2% below;
- Travel remains a top priority in 2024, with both intra-European and long-haul tourist spending increasing in early 2024.
Get the full story at the European Travel Commission