Corporate demand fuels serviced apartment boom

Shifting workforce patterns and AI adoption reshape extended-stay accommodation

The global serviced apartment market is on track to double in size over the next decade, driven by corporate relocation programs, flexible work models, and rising investor interest. A new report predicts that digital innovation and sustainability pressures will redefine how the sector serves business travelers and long-stay guests.

Key takeaways

• Strong corporate growth: The serviced apartment sector is projected to reach £183.6 billion globally by 2030, with the UK market doubling to £6.52 billion by 2033.
• Corporate relocation demand: Growth is being fuelled by companies seeking flexible, short-term housing options with residential-style amenities.
• Rising investor confidence: The share of investors targeting serviced apartments increased from 24% in 2024 to 27% in 2025, according to Savills.
• Convergence with co-living: Blurred lines between serviced apartments and co-living models are driving new developments across UK cities.
• Digital-first experiences: Gen Z travellers are shaping demand for tech-enabled stays, with smart room integrations and mobile apps becoming standard.
• AI and automation: Brands are investing in generative AI to personalise and streamline guest experiences.
• Evolving regulations: Sustainability, traveller safety, and risk management are gaining prominence amid geopolitical uncertainty.
• Flexibility as a success factor: Operators must invest in technology, data, and reporting systems to adapt to a rapidly changing regulatory and economic environment.

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