Delta bets on premium travel
The airline is looking for ways out of the commodity trap, where it is only competing based on price
Delta Air Lines is doubling down on more profitable travel with premium seats on every plane it flies starting this summer, as it looks to shore up its defenses against an economic downturn.
Key takeaways
- Delta will offer 15,000 more premium seats a day across its network this year versus the pre-pandemic period;
- The airline wants to attract travelers who are willing to pay for something other than just a seat, helping drive up its profits;
- It is betting that spending by affluent leisure customers, who have been flocking to premium cabins, will be less impacted in any potential downturn.
Get the full story at Reuters