Delta regrets recent changes to loyalty program

The changes were roundly criticized on social media, with some Delta frequent flyers vowing to take their business elsewhere

Oct 2, 2023

Delta Air Lines is rethinking changes recently announced to its loyalty program, with the airline's CEO saying it went too far trying to address a surge in the ranks of elite frequent flyers. The airline announced two weeks ago that starting in early 2025 it would base elite status purely on spending instead of also counting flights and limit airport club access for holders of Delta credit cards.

Key takeaways

  • Alaska Airlines and JetBlue Airways jumped in, pitching offers to woo unhappy Delta customers by matching their loyalty status in those carriers' programs;
  • The number of Delta customers with top-tier Diamond status has doubled since the pandemic began, and has led to a crush of demand for premium seats, upgrades and access to its airport Sky Clubs and complaints that the clubs have gotten too crowded;
  • Delta promised "modifications" that will be announced "sometime over the next few weeks."

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