Demand surges for meetings and events at U.S. hotels

Smaller corporate groups show preference for select-service over luxury hotels

Jul 27, 2023

Hoteliers, data experts and planners all agree that demand for meetings and events at hotels has surged in recent months, though it's not even across hotel types or group sizes.

Key takeaways

  • Hotel brands such as Marriott International are reporting a roughly 25% increase, compared to 2019, in hotel demand from smaller corporations booking meetings and events;
  • But demand and rates at luxury hotels are falling year over year as travelers begin to downgrade on their purchases;
  • Marriott is keen on hybrid pricing, which protects top accounts and markets with static rates while negotiating requests for proposals for hundreds and sometimes thousands of hotels one at a time.

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