Distribution revolution not just for airlines

Deeper guest relationships and the hotel distribution technologies driving them in 2024 and beyond

Travelers in any category seek and increasingly expect personalized services and options that they get in other areas of their daily lives. Established distributors are investing millions of dollars to transform their retailing capabilities, but they are challenged to deliver the depth of tailored options for the modern traveler at the pace suppliers seek.

Key takeaways

• Elements of attribute-based shopping are already used in some regions by select hotel brands in their direct relationships with travelers; these same shopping options are now being refined to further satisfy business travelers in secure corporate booking environments;
• Business travelers will gain from more tailored offerings, driven by data related to their history merged with specific negotiated elements from their employer;
• The negotiations between large hoteliers and distributors are likely to become truly fascinating, with a prioritized focus on customer value that likely redefines legacy financial models.

Get the full story at BTN