Europe a 'fantastic' place to invent tourism AI

EU Commissioner tells Destination Europe Summit that regulated use of technology will help the tourism sector

Jun 29, 2023

"Europe is and will be a fantastic place to invent new AI applications, especially for tourism," the Commissioner for the Internal Market told the tourism industry Destination Europe Summit in Brussels. "We are the first tourism destination of the world, so we are the one generating the largest, biggest amount of data in tourism on this planet."

Key takeaways

  • A new dedicated safe space would allow the development of data-driven applications;
  • No businesses will quit Europe over plans to regulate the use of artificial intelligence, because the market is too valuable to ignore;
  • The commissioner said the EU was well used to enforcing regulations.

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