Europe: Still a long way to go to full tourism recovery

Europe's tourism industry hopes for busy post-COVID summer dim as Chinese tourists stay away

Mar 21, 2023

Many tour operators are disappointed by lower-than-expected bookings from high-spending Chinese travelers, as Chinese outbound flight bookings to Europe during March - August are only 32% that of pre-pandemic levels, according to travel data firm ForwardKeys.

Key takeaways

  • Tour operators are looking to Americans, who, bolstered by a strong dollar, are coming to Europe in droves;
  • Some analysts predict transatlantic travel to places like London and Paris could surpass 2019 levels;
  • Many tourist operators and retailers hope the second half will bring a relaxation in visa policies, more flights and the long-expected influx of Chinese tourists.

Get the full story at Reuters

Related must-reads

JOIN 34,000+ HOTELIERS

Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from Hospitality.today and its partners.