European tourism sector looks set for another bumper year

Pent-up demand for tourism is continuing to fuel a boom for the travel industry despite a rise in holiday prices

Bookings for this summer season are up again as the bounce back from Covid confinement continues, the inaugural Destination Europe Summit in Brussels told. And while the war in Ukraine continues to cast a shadow over the continent, its impact on the travel sector looks to be contained.

Key takeaways

• Making it easier for people to get to Europe was one of the key themes at this inaugural summit. Improving connectivity, addressing labour shortages and faster implementation of the EU’s new digital visa systems to make travel more seamless were key demands from experts;
• In addition to the post-pandemic recovery, another key theme uppermost on people’s minds was how to build back more sustainably - something consumers also increasingly appear to want;
• Industry experts discussed how the EU’s green transition will impact the sector. Can we go green on this continent and reach ambitious goals and stay competitive?

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