European travelers confident about spending power

Europeans are confident about their travel spending power in 2024 despite the ongoing cost of living pressure across the continent, according to a new report from Accor

Mar 4, 2024

The report, based on research carried out amongst 8,000 travelers from across seven European countries, reveals that over half (54%) believe they will have more money to spend on travel in 2024 than they did in 2023, compared to just 11% who say they’ll have less to spend.

Key takeaways

  • The number of overseas leisure trips people expect to take is slightly up over the number they took last year, and international “workation” or “bleisure” trips – that is, trips that combine both business and leisure – will also see an increase;
  • With working patterns increasingly flexible and employers ever-more willing to enable greater latitude around their employees’ work trips, a noteworthy one in five European travelers (19%) expects to take at least one trip combining work and play in 2024;
  • The hotspots of southern Europe are still top of the list for European travelers, with one in four (23%) planning a trip to Spain this year, followed by Italy (18%), France (16%), Portugal and Greece (13%);
  • Outside of Europe, 16% of European travelers intend to take a trip to North or Central America this year, with the same proportion planning a trip to Asia.

Download the full report at Accor

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