European travelers confident about spending power
Europeans are confident about their travel spending power in 2024 despite the ongoing cost of living pressure across the continent, according to a new report from Accor
The report, based on research carried out amongst 8,000 travelers from across seven European countries, reveals that over half (54%) believe they will have more money to spend on travel in 2024 than they did in 2023, compared to just 11% who say they’ll have less to spend.
Key takeaways
- The number of overseas leisure trips people expect to take is slightly up over the number they took last year, and international “workation” or “bleisure” trips – that is, trips that combine both business and leisure – will also see an increase;
- With working patterns increasingly flexible and employers ever-more willing to enable greater latitude around their employees’ work trips, a noteworthy one in five European travelers (19%) expects to take at least one trip combining work and play in 2024;
- The hotspots of southern Europe are still top of the list for European travelers, with one in four (23%) planning a trip to Spain this year, followed by Italy (18%), France (16%), Portugal and Greece (13%);
- Outside of Europe, 16% of European travelers intend to take a trip to North or Central America this year, with the same proportion planning a trip to Asia.
Download the full report at Accor