Europe's sweltering summer could send tourists to cooler climes

European Travel Commission data shows the number of people traveling to the Mediterranean region in June to November has already fallen 10% compared to last year

Jul 21, 2023

Soaring summer temperatures across southern Europe could prompt a lasting shift in tourist habits, with more travelers choosing cooler destinations or taking their holidays in spring or autumn to dodge the extreme heat, tourism bodies and experts predict.

Key takeaways

  • Destinations like the Czech Republic, Denmark, Ireland and Bulgaria have meanwhile seen a spike in interest;
  • The report also shows 7.6% of travelers now see extreme weather events as a major concern for trips between June and November;
  • Research also indicates a decline in the number of people interested in traveling in August, the peak month, while more Europeans are considering autumn trips.

Get the full story at Reuters and the European Travel Commission

Related must-reads


Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from and its partners.