Europe's travel rebound shows mixed signals

European tourism demand entered 2023 on a strong footing despite ongoing challenges, with international tourist arrivals 18% below 2019 levels

May 11, 2023

According to the latest edition of the ‘European Tourism Trends & Prospects’ quarterly report from the European Travel Commission (ETC), year-to-date data shows that almost one-third of reporting destinations have surpassed 2019 levels of tourist arrivals, while one-fourth are 10 percent below.

Key takeaways

  • Despite increasing demand, flight volumes have continued to plateau, signaling that supply constraints are still stalling recovery.
  • Serbia and Türkiye outperformed other destinations, mostly due to the influx of Russian travelers taking advantage of the visa-free regime in both countries;
  • Bulgaria also saw a strong performance, supported by its perception as a good value holiday destination in times of rising travel costs.

Get the full story at the the European Travel Commission

Related must-reads