Expedia joins companies pushing back on ChatGPT hype

The company agrees there is potential, but there's a lot of work to be done first

Rathi Murthy, chief technology officer for Expedia Group, shared that sentiment in a call with journalists this week. "The travel industry as a whole has a lot of legacy technology, and it’s not super easy to move in and adopt some of this. But I do see players like us start jumping in to experiment and try things out. And we are right in there.”

Key takeaways

• Expedia has been investing in AI and other technologies to make these platforms and internal operations more efficient for a while;
• ChatGPT, the generative AI chatbot made by OpenAI, has shown that it can help users with pre-trip planning, but that’s pretty much the extent so far;
• The company doesn't see generative AI, today, being able to replace this whole gamut of services. Planning a trip is just way more complex than just a bunch of questions.

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