Expedia on the promise and hype of generative AI

The company hopes Bing will gain ground with its investment in OpenAI to ensure a more competitive search engine environment

May 15, 2023

Expedia Group CEO Peter Kern, who’s been working on revamping the company since April 2020, said “it would’ve been impossible for the old us, three years ago,” to have been nimble enough to be among the first movers in generative AI among online travel companies.

In a Skift interview last week, Kern discussed the promise and hype of generative AI, and how he doesn’t count out Google from eventually delivering a viable tool.

Read the full interview at Yahoo! Finance

Related must-reads