Expedia on what will define travel in the year ahead

The company unveiled its 2024 travel trends report, combining a vast trove of first-party data with a global consumer survey of 20,000 travelers

There’s a wide array of intriguing intel, from how travelers are looking for recommendations (hello, ChatGPT) to the destination “dupes” jet-setters are choosing so they can avoid overcrowded destinations.

Key takeaways

• Generative AI’s ability to simplify the planning and booking process is driving its use. Nearly 40 percent of travelers say they would use generative AI to help find the perfect stay;
• The study explored the “dupe” trend that has taken over TikTok by applying it to 2024 travel destinations. In many cases, these “dupes” are affordable alternatives to places that are historically more expensive, emerging as great alternatives;
• There’s one 2024 trend that’s a sure bet - and a holdover from 2023. “Set-jetting” will continue to be in vogue for the new year. More than half of the travelers surveyed say they’ve researched or booked a trip to a destination after seeing it in a television show or movie.

Get the full story at Travel + Leisure and the report at Expedia