Five key takeaways from the Phocuswright Conference

Experts seam convinced that personalization is one of the first big benefits that AI will bring to travel

Nov 21, 2023

Will artificial intelligence change travel booking forever?Travel Weekly shares some key insights from this years Phocuswright Conference in Fort Lauderdal, where AI obviously was a hot topic.

Key takeaways

  • As generative artificial intelligence becomes more popular with travelers, Paul English, who co-founded Kayak, is envisioning a new, personalized future. He believes the technology will enable a future of user-focused travel, in turn altering the very nature of travel sites for research and purchasing;
  • Matt Goldberg, CEO of Tripadvisor, shared on Center Stage in conversation with PhocusWire senior reporter Linda Fox that the industry needs to "confront" Google and its massive market power. Companies need to consider how to engage and partner with the internet search giant, he said;
  • Paul Abbott, CEO for American Express Global Business Travel, touched on the many complexities travel management companies are have to deal with.

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