France prepares for more Chinese visitors

French tourism expects a strong boost of Chinese travelers this year as air connectivity between France and China is gradually improving

More passenger flights operated by airlines such as Air France and Air China have been put into service between Chinese and French cities since January. Passenger capacities are expected to be strengthened by the summer, according to the French embassy in China.

Key takeaways

• Catherine Oden, director for China of Atout France, the country's tourism development agency, is pleased to see the encouraging signals of the recovery in outbound tourism;
• The feedback from French and Chinese professionals alike is generally optimistic and confident about 2023 - several market surveys indicate that France ranks in the top 10 of preferred travel destinations;
• A recent round of exchanges with trade contacts has revealed a more pronounced diversification of demand for non-group travel and customized holidays than before the COVID-19 outbreak.

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