Gen Z goes all-in: The rise of all-inclusive travel

A new generation of travelers is embracing the ease, luxury, and stress-free appeal of all-inclusive resorts - prompting major hotel brands to rethink their offerings

Gen Z travelers are increasingly gravitating toward all-inclusive resorts, signaling a significant shift in vacation preferences. According to Expedia's Unpack '25 travel trends report, this demographic values the stress-free nature, ease of booking, and perceived luxury of all-inclusive experiences. This trend is prompting major hotel brands to expand their offerings to cater to the evolving desires of younger travelers.

Key takeaways

• Stress reduction: 41% of Gen Z travelers cite minimal stress as the primary reason for choosing all-inclusive resorts.
• Ease of booking: 39% appreciate the simplicity of booking all-inclusive packages.
• Perceived luxury: 38% feel that all-inclusive stays offer a luxurious experience.
• Changing perceptions: One-third of Gen Z travelers report a more favorable view of all-inclusive resorts compared to the past.
• Preferred accommodation: 42% of Gen Z respondents consider all-inclusive resorts their preferred hotel type.

• Industry response: Major hotel chains like Hyatt and Marriott are expanding their all-inclusive offerings to meet this growing demand.
• Social media influence: Platforms like TikTok are amplifying the appeal of all-inclusive resorts among younger travelers.

Get the full report at Expedia